This summer, Michael Phelps, Dara Torres, Nastia Liuken and many other talented athletes captivated audiences with their skills.   The true winner of the international mega-marketing spectacle referred to as the 2008 Summer Olympics, is clearly China, the economic powerhouse of the 21st century.

For 16 days, the world watched as a new brand of China was rolled out.  Beijing went for gold to showcase China not only as the dominant manufacturing center of the world, but also an emerging technological and economic force to be contended with.  Images of the Bird’s Nest, Swim Cube, and the largest airport terminal in the world, contrasted with the scenic beauty of rural China and depicted a China metamorphosing from a third world country to one ready to compete on the global stage with its new found affluence.

The Chinese economy, with a staggering 1.4 billion consumers, represents a rich opportunity for US and European companies; as the rural economy of China modernizes, a new middle class, young and consumption driven, emerges.  We have chosen to highlight China in this issue; you may be surprised by some of the opportunities available.  We plan to spotlight other burgeoning economies around the world, including India and certain African countries, as they shed their old images and prepare to move their economies into the industrial and technological age.

We hope our readers will find some of the ideas presented in this issue of Micro-Cap Review useful in expanding their businesses into the Chinese markets.

Ronald Stone

Editor

 

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